5 Lessons Learned from a 5-Year Entrepreneur

erik_photoErik Wolf has posted his lessons learned after five years of being an entrepreneur:

“Sales” doesn’t work. Everyone hates the “buy me” salesperson — that guy or gal armed with a briefcase full of brochures, hurling business cards at every warm body they see as if they were throwing stars, pitching product to anyone who will listen. So why is is that at some point, just about every small business owner BECOMES that person? Obviously, we all need to sell stuff in order to feed our families, but I’ve found that my business is most profitable when I stop pushing to sell and try actively to help instead. Nobody cares what I’m selling them, nobody cares about the features of MY service the way I do and no one is going to read my brochure. My customers are business owners with needs, challenges and sometimes problems. Understanding those needs/challenges/problems and articulating solutions is how I have always managed to demonstrate value and win business.

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About Rich 782 Articles
Recently named as one of the Top 20 Big Data Influencers by Forbes Magazine, Rich Brueckner is an avid writer, publisher, and technology pundit focused on high performance computing. He acquired inside-HPC.com in 2010 and has since expanded his online publications to include inside-BigData, inside-Startups, and The Exascale Report. With over 25 years of HPC experience at Cray Research, SGI, and Sun Microsystems, Rich is known to many in the industry as “the guy in the Red Hat.” When he’s not working, Rich keeps busy writing fiction, cartoons, and parody films. You can check out his stories: Angels of Silence, The Observer Effect, The Three Magi of Katrina, Seven Meals from Chaos, Friends of the Fallen, The Guardian’s End, and Ghosts of the Indian Herb. He has also penned some short film scripts including: Jigsaw Falling into Place and Bardo. In non-fiction, Rich contributed the Foreword to Dark Matter, Dark Energy, Dark Gravity, a book about the Big Bang by Dr. Stephen Perrenod. He also wrote the Foreword to 72 Beautiful Galaxies, an interactive iBook by Dr. Stephen Perrenod. Rich lives and works in Portland, Oregon.