In this podcast from DRT FM, Robert Scoble explains the best way to get the attention of journalists and investors. He reveals how to craft your story, the importance of social proof and why working the system to your advantage is necessary to succeed.
It all starts with building a great product. If you build a product that people want all the other stuff takes care of itself. You can really screw up your PR but if you have a product that people want, it will still spread.”