Over at Inc. Magazine, Abigail Tracy writes about the importance of failure for Twitter co-founder Biz Stone.
Earlier this week, Biz Stone, co-founder of Twitter, presented at the New Context Conference in San Francisco and highlighted the fumbles from his start-up career–a nice lead up to today’s much-anticipated Twitter IPO.
Stone reflected on his time at Xanga, and said that not focusing on building a strong company culture was his greatest mistake with the start-up. Unhappy with the company’s shift away from innovation and the culture that had developed, Stone quit Xanga. “What I should have done was work really hard to make a change in the company culture,” said Stone. “The lesson I learned was that company culture at the beginning is incredibly important. You have to tend to it…almost as much as you tend to your product.”
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