Infographic: The Power of Logos

Over at Finances Online, Alex Hillsberg and Chris Sibbet write that many of the powerhouse brands we think of today came from very humble (and cheap) roots.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list. Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

If your Startup is in the midst of building a brand, their infographic should be great food-for-thought.

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About Rich 782 Articles
Recently named as one of the Top 20 Big Data Influencers by Forbes Magazine, Rich Brueckner is an avid writer, publisher, and technology pundit focused on high performance computing. He acquired inside-HPC.com in 2010 and has since expanded his online publications to include inside-BigData, inside-Startups, and The Exascale Report. With over 25 years of HPC experience at Cray Research, SGI, and Sun Microsystems, Rich is known to many in the industry as “the guy in the Red Hat.” When he’s not working, Rich keeps busy writing fiction, cartoons, and parody films. You can check out his stories: Angels of Silence, The Observer Effect, The Three Magi of Katrina, Seven Meals from Chaos, Friends of the Fallen, The Guardian’s End, and Ghosts of the Indian Herb. He has also penned some short film scripts including: Jigsaw Falling into Place and Bardo. In non-fiction, Rich contributed the Foreword to Dark Matter, Dark Energy, Dark Gravity, a book about the Big Bang by Dr. Stephen Perrenod. He also wrote the Foreword to 72 Beautiful Galaxies, an interactive iBook by Dr. Stephen Perrenod. Rich lives and works in Portland, Oregon.