Video: When Startups Change Course

In this video, Scott Olson from FounderBuzz interviews Tara Hunt, founder and CEO of Buyosphere. The company recently raised $350k after changing their business model to a shopping Q&A community.

Buyosphere didn’t start out this way. Their business model adapted from a more user and data analytics intensive model that required the users to fill out a tastes profile and where users would have more things automatically suggested for them to purchase based on data analytics. When both users and venture capitalists pushed back on early versions of the site, Tara listened and now has a rapidly growing site that was able to obtain the seed funding to prove their model with their community.

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About Rich 782 Articles
Recently named as one of the Top 20 Big Data Influencers by Forbes Magazine, Rich Brueckner is an avid writer, publisher, and technology pundit focused on high performance computing. He acquired inside-HPC.com in 2010 and has since expanded his online publications to include inside-BigData, inside-Startups, and The Exascale Report. With over 25 years of HPC experience at Cray Research, SGI, and Sun Microsystems, Rich is known to many in the industry as “the guy in the Red Hat.” When he’s not working, Rich keeps busy writing fiction, cartoons, and parody films. You can check out his stories: Angels of Silence, The Observer Effect, The Three Magi of Katrina, Seven Meals from Chaos, Friends of the Fallen, The Guardian’s End, and Ghosts of the Indian Herb. He has also penned some short film scripts including: Jigsaw Falling into Place and Bardo. In non-fiction, Rich contributed the Foreword to Dark Matter, Dark Energy, Dark Gravity, a book about the Big Bang by Dr. Stephen Perrenod. He also wrote the Foreword to 72 Beautiful Galaxies, an interactive iBook by Dr. Stephen Perrenod. Rich lives and works in Portland, Oregon.