You know what matters. But execution gets pulled in too many directions.
Decisions around strategy, pricing or structure start to carry real consequences.
And somewhere along the way, you end up carrying more than you should.
At this stage, progress doesn't come from doing more — it comes from clearer thinking, shared load, and the right support around you.
What Founders Say
“Our profit margin was -97%, our client satisfaction survey was 15% and we were $50k in debt. Ben dove in and helped us to surgically resolve all the root causes and stabilize the company. Now our company is profitable.”
Hassan M
Enigma
“Ben has a rare ability to listen deeply and respond with clarity that cuts through complexity. His guidance helped me see challenges from new angles and make decisions with more confidence and precision. Thoughtful, honest, and consistently useful.”
Juanita C
Jool
“Ben has provided me with valuable insights and knowledge around fundraising, pitch deck development, the structuring of cap tables, and SAFEs. He has also been a great sounding board for strategic planning and go-to-market.”
Michail A
Roam Network
“When I first started with Will my business was growing at a rate where I had no structure with how I could push myself. Since working with Will I have competed at the Ironman World Championships in Utah, done multiple bike races, and run Ultras. He is unlike any other coach I have worked with. His coaching style is so adaptive it has made my life easier to make sure I can perform at my very best.”
Brad Foster
Owner, Fosters Builds
How We Work
01
Most founders move fast but not forward. We bring OKRs, weekly rhythms, and clear priorities that turn activity into progress.
02
First customers, grants, angel rounds, term sheets, cap tables. We've been through the full cycle many times over — so the decisions you're facing for the first time aren't ones you're navigating alone.
03
Incorporation, compliance, dilution, co-founder agreements. These feel administrative until you get them wrong. We make sure you don't.
The Journey We Cover
Your first proof of concept. Something to show, test, and get feedback on. The conversation starts here.
You have a product but not yet the capital to build the business around it. We come in on retainer and success fee to help you raise — investment, grants, or both.
Capital secured. Now the real work: finding the first customers, building the engine, and validating the model without burning the runway.
The business is growing. The team is expanding. The operating model is starting to crack under the pressure of success. This is when all three layers become simultaneously critical.
M&A preparation, diligence, negotiation, and transition. We have been through this from the inside and can sit alongside you for the conversations that matter most.
What We Offer
From concept to exit. One-to-one coaching, team coaching, and fractional operator support — coordinated around your priorities.