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Founder, Inside Startups. Fractional Operator. Business Coach. 4× Founder, 1 Exit.

Based in Barcelona. Working globally.

Ben Sheppard

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Own startups reached 1M ARR within 24 months of launching products and services

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Successful turnarounds in the last 12 months

$0M+

In new sales generated across 4 client companies in the last 12 months

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Technology grants secured for clients in the last 3 months

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Coaching satisfaction rating sustained across 12 years

$0B+

In government and private sector deals advised across infrastructure and M&A

Coaching plans

Copper

Two-call focus

Get unstuck, sharpen priorities, and take the next right step.

€440/ month

2 calls / month

€220 each

Subscribe

Bronze

Three-call rhythm

Get organised, prioritised, and moving again.

€625/ month

3 calls / month

€208 each

Subscribe

Silver

Four-call partnership

Turn strategy into execution that actually sticks.

€790/ month

4 calls / month

€197.50 each

Subscribe

Gold

Five-call support

Operate like a seasoned leadership team, even if you are solo.

€940/ month

5 calls / month

€188 each

Subscribe

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How I help

Strategy and commercial direction

From first principles to execution-ready plan. No generic frameworks; applied judgment from someone who has run the plays.

Go-to-market

How to find the first customers, build the engine, and scale it without breaking the business in the process.

Pivots and turnarounds

When the current direction is not working and something needs to change. Ben has navigated this from the inside, not as an outside observer.

Skills

Background

Ben Sheppard speaking at an event
Ben Sheppard

I’m a four-time founder with one exit, ventures launched across Hong Kong, Switzerland, Spain, and the UK, and millions raised from US and European investors. I’ve negotiated hundreds of millions in enterprise deals and led companies from idea to revenue across AI, infrastructure, SaaS, and deep tech.

I have advised founders through their own exits and a founder buyout in the last year. I learned that discipline a decade earlier in infrastructure, finance and M&A, including as buy-side advisor on a $67M acquisition. The mechanics do not change much with the number of zeros.

Today I work with founders and leadership teams at the moments that matter most: scaling, turnaround, and exit. I work on the business and the people running it at the same time, because when both evolve together the results are faster, stronger, and they last.

I have spent 22 years in business, twelve of them in startups, building and coaching across four continents, multiple sectors, and every stage from early concept to exit. That includes raising $2.2M pre-seed for my own company, navigating a full pivot under pressure, and reaching $1M ARR within twelve months of that pivot. I have also helped the founders I work with win grant funding and land the customers that decide whether they make it.

Before coaching and operating full-time, I spent a decade closing deals that most people never get near — infrastructure financing between governments and private institutions, transactions worth hundreds of millions, negotiations with multilaterals, development banks, and Fortune 500s. That world taught me how large institutions think, how they move, and how to get them to yes. It is why I am effective at enterprise B2B, why founders bring me into their biggest commercial conversations, and why I have been able to build a network of 30,000 across the industries that matter. I am not a strategist who advises from the sidelines. I am a deal maker who gets in the room and moves things forward.

The common thread across everything I have built and every client I have worked with is execution under pressure — and the judgement that comes from having done it yourself, repeatedly, across different contexts.

I am also a HYROX competitor. That is not a footnote — it is relevant. I am at my most effective when I am moving, not at a desk. My best thinking happens on a long walk or in the gym, not in a spreadsheet at midnight. Understanding that about myself changed how I work. It is also why Inside Startups is built around brain, body, and business as a single integrated system — because I learned the hard way that the human running the business is not a constant.

Fractional engagements

Pre-seed, embedded

A senior commercial operator for a company that has not raised yet. Below-market cash, equity at entry, a rate that steps up when you raise.

Fractional operator

Sixteen to twenty hours a month, inside the business, with a three-month minimum so the work compounds.

Client testimonial

Excellent mentor, strategic advice and team management. Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not and give me mature, balanced advice that I could action and was well perceived with the team. I highly recommend.

Guillaume DFounder, ASP

Client testimonial

Ben has provided me with valuable insights and knowledge around fundraising, pitch deck development, the structuring of cap tables, and SAFEs. He has also been a great sounding board for strategic planning and go-to-market.

Michail AFounder, Roam Network