1-2-1 Coaching
One-to-one coaching, team coaching, and coordinated operator support — built around the founder as a complete system.
Why Inside Startups Is Different
We're the person you call when you don't know what to do next. The sounding board when you're second-guessing yourself. The weekly structure that keeps you focused when everything around you is pulling in different directions. And when things get hard — and they will — someone to lean on who has been there before.
The Coaches
Ben Sheppard
Fractional operator, 4× founder, one exit. Strategy, fundraising, go-to-market, and commercial execution across the full founder journey.
Rob Holmes
Fractional CBO and COO. Partnerships, business development, and commercial operations.
Aiza Pradas
Fractional CFO and COO. Finance, operations, and the systems that keep a scaling business structurally sound.
Sarah Taylor
Cognition and environment specialist. How founders think, and how to design the conditions for clarity under pressure.
Will Foden
Health, resilience, and physical performance. The capacity to operate at sustained intensity over the long term.
Coaching
Coaching for early-stage founders who want a guide, not just a framework.
We work with early-stage founders who need a thinking partner, a sounding board, and the weekly structure to keep moving forward.
One founder. One coach. One clear direction.
Weekly sessions built around what you're actually working through — not a generic programme. Your coach has been through the full founder journey and brings that experience directly into every session. Clear actions after every call, and async support between sessions via WhatsApp.
BOOK A CALLOne coach. Your whole founding team.
When the team needs to get aligned — on direction, priorities, or how you work together — we work with the founding team directly, bringing structure and an outside perspective to the conversations that matter most.
BOOK A CALL