Copper
Two-call focus
Get unstuck, sharpen priorities, and take the next right step.
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Full profile
Human Performance Coach. Ex-Professional Rugby Player. Founder, Built for Pressure.
Based in the UK. Working globally.
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Years in human optimisation and peak performance
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Years in leadership consultancy
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Clients worked with across the globe
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Global results achieved
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Ex-professional rugby player turned performance coach
Coaching plans
Bronze
Three-call rhythm
Get organised, prioritised, and moving again.
Silver
Four-call partnership
Turn strategy into execution that actually sticks.
Gold
Five-call support
Operate like a seasoned leadership team, even if you are solo.
2 spots left
Subscriptions begin with an enquiry so we can confirm the right fit.
How I help
Physical performance for leaders
Building the physical capacity to match the demands of the role. Energy systems, structural conditioning, and recovery built for sustained output. Tailored to the constraints of running a business under pressure.
Mental resilience and pressure management
Cognitive and psychological preparation for high-stakes environments. Clear decision-making under load. Fast recovery when things go wrong.
Human optimisation
Energy, sleep, stress response, and recovery treated as performance infrastructure. Nutritional and lifestyle inputs that determine daily output. Measurable foundations, not soft topics.
Skills
Background
I am a former professional rugby player who has built a career in executive performance and leadership capacity across elite sport, corporate environments, and high-output professional life. That journey, from the training pitch to working alongside CEOs, founders, and senior leaders, gave me a precise understanding of what it actually takes to perform under sustained pressure. Not the theory. The lived experience.
I came into this space because I know what it costs to keep performing when everything is working against you. After working with high performers across sport and business, the same pattern kept surfacing: the people who push furthest, physically, professionally, personally, need to be able to operate at the edge of their own capacity without breaking in the process. Most performance support stops well short of that edge. Built For Pressure was built to go there.
I have worked one-on-one with CEOs and senior leaders in Singapore and the UK, developed education programmes, spoken on performance and leadership, and consulted with business owners internationally on how to build lasting impact through physical capacity, peak performance, and behavioural change. The work is always the same: build the person first, and the performance follows.
I'm also a father and someone who continues to compete and train at a high level. I understand what it means to keep achieving without dropping the ball in every other area of life. That is not a footnote. It is the standard those inside my programme and I hold ourselves to, and the people I work with know the difference.
Client testimonial
“I have worked with Will for years now. Whether that be returning to fitness post pregnancy, preparing for representing Singapore Masters at tournament level, or navigating my personal goals within the corporate world. The results speak for themselves. Will cares about his clients and he knows what drives me and what drives me off. If you want to push yourself, get involved.”