Playbooks

Operator playbooks for founders building at pace.

Practical frameworks from twenty years of building and coaching. Take them, run them, and bring me what you produce.

01

Find your constraint

Go-to-market is nine stages. A ten-minute diagnosis that names the one costing you everything downstream.

3 prompts · about 45 min end to end

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02

Build your ICP

How to review your ideal customer profile when growth has stalled and rebuild it into something you can act on Monday morning.

4 prompts · about 50 min end to end

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03

Your voice

Extract how you actually sound from recorded speech, then give AI a profile it can use without defaulting to anonymous copy.

2 prompts · about 25 min end to end

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04

Thirty days of content

Turn a sharp ICP into a month of writing your buyers actually recognise. One prompt for the calendar, one to write each week.

2 prompts · calendar ~10 min, then ~10 min per week

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05

Set up your operating system

OKRs, weekly rhythms, and decision rights: the structure that lets a small team move fast without breaking.

Coming soon