01
Why your content sounds like everyone else’s
Generic content starts before the writing. It is aimed at a loose audience, built from what the buyer is assumed to think, and asked to teach and sell at the same time.
Plan from evidence instead. Use the phrase a buyer used, the objection they raised, the stage of awareness they are in and one clear job for the piece. Those words are already in transcripts, email and lost-deal notes.
The planning work is small but it changes the result. A founder may be problem-aware and need language that names the cost. A buyer who has compared two tools needs proof that separates the offer. Give those situations the same post and both receive something that is only partly for them.
Decide the segment, intent, proof point and hook before the first sentence. One post serves one segment and one job. The calendar then decides what to say. Playbook 03: Your voice decides how it sounds.
“Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not.”
03
What a planned piece looks like
Before a word is written, every piece on the calendar carries five decisions:
Intent: Awareness, Educational, Authority, or Selling. One only.
Funnel position: top, middle or bottom. This determines the vocabulary.
Segment served: which specific group of buyers, from your ICP.
Hook direction: the angle of the opening line, drawn from the language bank rather than invented.
Proof point: the real thing that makes the claim stand up.
Then the shape of the month. One core idea per week: a long-form anchor plus three or four standalone short posts that come at the same idea from different directions. Weekly balance of roughly three educational, one authority, one selling.
04
The one rule that makes it work
If a segment has no recorded customer language, the content written for it will be plausible and generic. You will not be able to tell.
That is the trap this prompt is built to avoid. When the prompt finds a segment with no verbatim quotes behind it, it does not quietly write anyway. It flags those pieces as written from inference and tells you to go and record one real conversation first.
An honest “I do not have the words for this segment yet” is worth more than a month of confident copy about a buyer nobody has actually listened to.
“Every single suggestion Ben has made to plan my business and help me grow and manage my team has proven on point and very effective. He was able to see things clearly where I could not.”
05
The prompt
This needs a real ICP with a language bank: the verbatim things customers have said. If you do not have one built from evidence, start with Playbook 02: Build your ICP and come back.
The final prompt returns a branded Inside Startups document you can save as a PDF.
Where to find decision-ready evidence. Look in late-stage sales-call transcripts, proposal and pricing email threads, demo follow-ups, procurement exchanges, closed-won and closed-lost notes, and win/loss interviews. You are looking for the moment a buyer compares options, names the risk, asks what would make them move, or explains why they chose.
Stage 01 of 02
The calendar
About ten minutes. Builds the thirty-day calendar from your ICP and ends with the CALENDAR BLOCK Stage 2 needs.
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Stage 02 of 02
The production run
About eight minutes per week. This is the branded-document stage, using the calendar block and your voice block to write one week of publish-ready work at a time.
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That last line matters more than the calendar. It will tell you exactly where your foundation is thin. This is usually a segment you sell to often and have never actually recorded.
Bring the calendar and the source material behind it to a working session. We will pressure-test the plan and make sure every piece has an honest proof point.
Book the session: €22006
What to do with the output
You will get a table, not finished posts. That is deliberate. The planning is the hard part and the part that gets skipped.
Sanity-check the segments against who you actually want more of. Kill anything you cannot sustain interest in. Write the anchor first each week, then let the short posts fall out of it.
Treat any piece flagged as inference as blocked, not scheduled. Record the conversation. Then write it.
07
The next step
This is Stage 3 of nine. If your content is not the problem, something earlier on the belt is. There is no point in a beautiful calendar if the constraint sits upstream.
Not sure which stage is your problem? Playbook 01: Find your constraint.
€220 for the hour.
Want the calendar built with you, from your own transcripts? Book a working session.
Book the session: €220Can I run this without an ICP?
You can, and it will produce something that looks fine and reads like everyone else’s. The prompt will tell you it is working from inference.
Thirty days feels slow. Should I post daily?
Only if you can do it from real material. One well-planned piece a week, argued properly, beats five a week assembled from nothing.
Does it write the posts for me?
No. It plans them. The planning is what makes the writing quick, and the writing is where your voice has to be yours.