“Ben is great! He asks the right questions and has helped our business a lot after struggling with market, direction and strategy. He gave us a clear path and all what is left now is proper execution.”
Omar Adel
Mentorship
THE FIRST MILE
For founders with a clear idea and nothing built yet. In 90 days we take you from concept to a working product in the hands of real users, and help you win the customers that come after.
Three places each quarter, selected by application, interview and pitch.
Who it is for
You have a concept and the intent to build a company around it. You do not yet have an MVP or users, which rules you out of the grant routes we run. This is the stage before that, and it is where most ideas stall.
The 90 days
Weeks 1 to 2. Service design. We pressure test the idea with the people meant to buy it and define the smallest product worth building.
Weeks 3 to 8. Design and build. A working product, built from scratch.
Weeks 9 to 13. Go to market. Positioning, first outreach, and your first users inside the product.
Coaching runs through all of it, along with access to our GTM and partnerships network.
The terms
$15,000 fixed and 3% equity. $7,500 to start, $3,750 at the end of month two, $3,750 at the end of month three.
What the fee buys
The product. A working MVP, designed and built from scratch over six weeks. Commissioned on its own, a build of this standard costs several times the entire programme.
The coaching. Three months working directly with me and the team, the same coaching we sell in its own right on this site.
The market. The go to market discipline we run for established firms at 2,500 euro a month, pointed at your first customers, with our network behind it.
The fee covers the work. The equity is our upside, which is why we choose carefully.
After the first mile
Most companies continue with us as fractional operators once the product is live. That is a separate conversation on separate terms.
How places are decided
We take three companies each quarter, because we work inside each one. The route in has three steps: the application below, an interview, and a short pitch to us. We select the three ideas we can help most, which means the ones that fit our experience and the network we can open.
Applications for the autumn cohort open on Wednesday 3 September and close on Friday 3 October. Three places.
Founders we have already walked this road with.
“Ben has really brought great experience, sound judgement and focus to our business. He is engaged in your success and a really strong mentor for any business owner looking to get to the next stage.”
Guillaume Debauchez
Mentorship
“Ben is truly remarkable; he consistently brings fresh and innovative ideas to the table. He also offers invaluable assistance in developing new concepts and serves as an outstanding mentor.”
Peter Wellbrock
Mentorship
Apply for the autumn cohort
Tell us about you and the idea. We review every application and reply within 72 hours.